Google Display Ads

What are display ads?

Display ads are visual-based ads you see while reading an article on your favorite blog, watching a video on YouTube, or using a mobile app.

What is a Google display ad?

Appropriately, Google display ads are served on websites and apps that belong to the Google Display Network (GDN)—but there are other display ad networks out there. The Google Display Network consists of over two million websites and apps that reach somewhere in the ballpark of 90% of internet users. Such an immense potential for reach is the definition of a double-edged sword: True, you have the power to introduce your brand to tons of relevant consumers. But you’re also liable to introduce your brand to tons of irrelevant consumers.

In other words, display ads can cost you money and even your reputation if you’re not careful. We’ll talk about the steps you can take to avoid waste later in this post.

The importance of display advertising

At first glance, it can be hard to understand why a business would want to run display ads. Its performance pales in comparison to search ads.

People are served display ads while they’re consuming content—not while they’re actively looking for solutions as with search advertising. So why bother with display ads?

Display ads can be targeted in a variety of ways:

• Contextual: The types of content users consume.
• Placement: The types of websites users browse.
• Remarketing: Target users who have visited your website before to attract them back.
• Interest: Target based on online behaviors and sites users browse.
• Topic: Target based on the topic of websites for more relevancy.
• Location / Language: Show ads based on where users are in the world and also what language they speak.
• Demographic: Target users based on their age, gender, income, and more!

Ads India leverages the above criteria to create image, text, video, or audio ads to target a variety of audiences through different display platforms and channels. 

Ads India is a team of certified, seasoned experts. We staff an entire office of Google Analytics Certified experts, Moz Oracles, designers, and UX experts to help you attract, inform, and convert your prospects through targeted display ads and fully optimized landing pages. We view display as part of the overall digital journey, educating and reporting on how it fits into the conversion funnel.

What Is the Google Display Network?

The Google Display Network (GDN) is a group of millions of websites, apps, and videos where Google ads can appear. Collectively, the GDN reaches a huge percentage of internet users worldwide. You can use a type of Google ads called display ads to serve your ads on the Google Display Network. And reach millions of potential customers.

Why Use the GDN?

The Google Display Network offers immense reach for marketers. Because it places ads on such a wide range of websites and platforms, the GDN can be an effective way to reach broad, diverse audiences.

You’ll reach people who aren’t necessarily looking for your products or services in search results. Nearly every website and blog has content that relates to at least one of your target keywords.

How Does the Google Display Network Work?

The GDN can serve your online ads on sites, apps, or videos related to your business. And to users who match the specific criteria you define.

Google Display Network vs. Google Search Network

The main difference between the Google Display Network and the Google Search Network is where your ads show up. The Google Search Network is a collection of websites and apps related to Google Search where your ads can appear. Your Google Search Network ads can show in Google search results and other Google partner search sites when people search for phrases related to your keywords.

With the Google Ads Display Network, however, your ads show up while people are visiting other sites, apps, and videos.

We create ads that engage your target audiences and prospects. We couple top of funnel reach with bottom of funnel strategy through retargeting, contextual targeting, and site targeting.